Solving America's bindery problems since 1963.

Our company specializes in perfect binding machines, collators, paper punching machines, double loop wire binding machines, as well as the only patented in-line plastic coil binder and former in the US.

180 Atlantic Avenue
Garden City Park, NY 11040

1-877-BINDERY (877-246-3379)


Spiel Associates offers short run book binding machines to large run solutions. Our wide array of finishing equipment ranges from case binding equipment, stitchers, creasers, UV coaters, and laminators, down to the smallest table top paper punches and plastic spiral binding machines.

Paper Punching

2 Products

Plastic Spiral Binding

2 Products

Wire Binding

8 Products

Perfect Binding

6 Products

Creasing, Perforating, and Slitting

7 Products


3 Products

UV Coating

2 Products

Case Binding

9 Products


1 Product

Stitching and Booklet Making

4 Products


2 Products


5 Products

Table Top Equipment

25 Products

Die Cutting

4 Products

Round Corner Cutting

3 Products


1 Product

I Can't Say Enough!

I can’t say enough good about the people at this company. They are excellent to work with. I like the equipment they sell too.

Brian Baarman

Holland Litho, Zeeland, Michigan

Who Are You Going to Call

We got the job on the condition that we could start binding the books in two weeks. We needed a high speed punch, a collator, and a double loop wire binder. Also, we didn’t want all new equipment. After calling SPIEL ASSOCIATES, we were up and running in 10 days.

Tom Imfeld

Hatteras Press, New Jersey

David Spiel really took us back to school

We’ve been doing plastic coil binding for 30 years but David Spiel really took us back to school. He is the first vendor ever to teach us about pitch, and filament gauge, hole shape and diameters. The Coilmaster Jr. Plus rocks!

Rick Daniels

KopiWorks, Rocklin, CA

Wiremaster Pro is Amazing

The Wiremaster Pro is amazing. It does the work of three wire binders with half the labor. We love it.

Steve Penkala

The Binding Edge, Neenah, WI

Why Spiel?

Spiel Associates was founded in 1963 by Norton Spiel. He has since passed the business on to his sons: Michael, Saul, and David. Our company began selling drill bits, then drilling machines, which we imported from Europe. Our line expanded and they introduced machines from manufacturers such as Polar, C.P. Bourg, and Lhermite.

Over thirty years ago our company began to manufacture its own equipment, starting with the Sterling® Punchmaster: The paragon of automatic paper punching machines. Soon thereafter we invented the first functioning automatic plastic coil binder: The Sterling Coilmaster®. This was followed by the first in-line automatic plastic spiral binder: The Sterling Coilmaster II plastic coil binding system, which added an automatic plastic coil forming machine. One of our most popular offering is the first automatic, table top plastic spiral binding machine: The Coilmaster Jr. And then we added an in-line conveyor turning it into an in-line plastic spiral former and spiral binder. We hold various patents on the paper punching and the plastic coil binding process. Spiel Associates then released the first automatic paper punching machine with a touch screen: The Sterling Digipunch®.

Throughout all this time we have been selling the most popular perfect binder in America: The Sterling Digibinder perfect binding machines. Teaming up with a Chinese Manufacturer we have released the most affordable automatic wire binding machines in the World: The Wiremaster line of wire binders.

Spiel Associates is the one of the largest independent book binding machinery distributors in North America. Our innovations have caused us to lead the field of mechanical binding. Our product knowledge in this area is unsurpassed by any company in the world. We have set the standard by which all punching and plastic coil binding equipment is to be judged. Our complement of sales department, service department, and machine shop make us a full-service distributor you can count on.

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