Spiel Associates Inc. has been solving bindery problems since 1963. Norton Spiel started this company with a small inventory of machines and a straightforward belief: if you understand your customer’s production needs better than anyone else, the right equipment recommendation follows naturally. That philosophy hasn’t changed. Today, Norton’s son Michael runs the business with the same hands-on approach. The business has grown into one of the largest independent bindery equipment distributors in North America.

Staying in this business for over 60 years takes more than a good product catalog. It takes relationships. We’ve been showing up at the industry’s major trade shows since 1968, because that’s where real conversations happen and where customers get to see the equipment running in person. Six decades of consistent presence in this industry has a way of telling people something about who you are.

We’ve also been on the innovation side of this industry from early on. We invented the world’s first automatic plastic coil binder and former, and introduced the first tabletop automatic coil binder. The Coilmaster Jr. found its way into commercial print shops, quick printers, in-plant facilities, and government agencies across the country. That same drive shapes the product lines we represent today, including the Sterling Digibinder line of automatic perfect binders, the Sterling DigiPunchmaster, and the Digibinder PUR series for shops that need the superior adhesion of PUR binding.

What our customers tend to appreciate most isn’t just the breadth of our catalog, it’s the knowledge that comes with it. We’ve seen enough production environments to know that the right machine for one shop isn’t necessarily the right machine for another. We take the time to understand how a bindery actually runs before making a recommendation, and we back that up with service long after the sale. Machines we sold decades ago are still running in shops today, and we think that says something.

We also keep machines in stock rather than ordering to fulfill. In a market where supply chain delays have become routine, that matters. With warehouse locations on both coasts, including our California facility, equipment and supplies reach shops nationwide faster. Whether you’re looking for a new machine, a thoroughly reconditioned piece of used equipment, supplies or just an honest conversation about what your shop actually needs, we’re the place to start.